In today’s world,there are billions of people who are searching the world wide web for products,companies,services and deals using various platforms and devices. A lot of people across the world are spending a considerable amount of time and resources on the Internet and it is only a company that lives in the past that isn’t trying to connect with their customers in some way using the various social media platforms.
There is no self respecting company today that will not own a website where a lot of engagement with their customers and marketing of products happens.
Content marketing is the new kid on the block when it comes to all things marketing and billions of dollars have been thrown at it in the conviction that more business will be generated from it.
Nothing is static in this world and traditional marketing as we know it has seen some tremendous changes in the last couple of years.
There are all sorts of marketing companies and all of them shout that they are the firm that will help you get the kind of sales and market dominance you want.
If you are looking to hire a digital marketing agency,the tips below will guide you as you make your hiring decision:
A good marketing company whether digital or otherwise will be transparent about how they do their business and will not say stuff like “oh,we may not share that.”
Check to find if the prospective digital advertising company has ever been implicated in cases involving foul play in relating to aspects of digital marketing such as ad click fraud. People may know about fraud when it comes to the issue of ad clicks and may want to believe that this is something only underworld sites do but nothing could be further from the truth.
Did you know that there are companies out there who use bots to click on your video ads leading you to think that it is your target customers clicking on them? You have most probably heard of the Wickfire Lawsuit where the jury awarded the plaintiff a whopping 2.3 million dollars because of what they proved was the defendants clicks fraud?
Hire a company that has a proven track record as far as generating genuine online traffic is concerned. If they haven’t achieved results for others,is it wise to imagine that they will perform miracles for you?
These are not the only tips that can guide you to the digital marketing knight you seek but they will give you some insights into who not to hire for your marketing campaigns.